"Your attitude, not your aptitude, will determine your altitude."
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Jeffrey Gitomer, sales trainer and author, emphasizes the paramount importance of mindset in sales success. Drawing from his extensive experience in sales training, Gitomer suggests that while skills and knowledge are important, attitude is the ultimate determinant of success. This principle highlights that positive attitude, resilience, and the right mental approach are more crucial to sales success than technical capabilities alone, as these can be learned but the right mindset must come from within.