"In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage you can have over others is agility, that’s it. Because nothing else is sustainable, everything else you create, somebody else will replicate."
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Jeff Bezos highlights the paramount importance of agility in business. In a world where products and services can be quickly copied, the true differentiator lies in an organization's ability to adapt and reinvent itself continuously. Agility isn't just about speed; it's about the capacity to pivot strategies, embrace new ideas, and respond to market changes swiftly.